Graphic Design
- Well Played
- Evergreen
- Moving Forward?
- Laldie
- Curiosity & Wonder
- Sonder
- Reflection of Practice
- Native Roots
Photography
About
Contact Me
Graphic Design
Photography
About
Contact Me
Branding & Visual Identity | 2024
Laldie is a hair salon that specializes in all things curly hair. Targeting a demographic which traditionally has not had many experienced stylists, Laldie provides their clients with an experience that is warm, grounded in community and trust, and exudes a sense of expertise. Per the client's request, Laldie's visual identity balances a sense of elegance, professionality, and playfulness.
An essential part of Laldie's brand identity is their playful and sassy voice. Quips like, "Good Mood, Good Curls, Good Day" and "Calling all Curls," continue to emphasize a sense of playfulness and personality while still maintaining their professionality and expertise.