Samuel Caldwell

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Nexus



BRANDING & VISUAL IDENTITY  |  2024



Nexus is a speculative augmented reality platform designed to rekindle a childlike sense of wonder and excitement through board games. Despite implementing AR, Nexus focuses on bringing people together in physical spaces and making memories with those closest to you. With Nexus, each player’s headset links together allowing them to choose how much they would like to augment the physical space they’re playing in.  While some may just want to change a few things, others may choose to immerse themselves in fantastical worlds while playing their favorite board games.



Targeting a Millenial and Gen-Z audience, two pillars of the Nexus brand are a sense of interconnectedness and achieving a balance between maturity and childlike playfulness. This balance of maturity and playfulness is achieved through an identity which feels contemporary and techy while still feeling soft, fun, and approachable.














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Samuel Caldwell
2025