2024  |  Branding & Visual Identity  |  Collaboration with Ivy Fortner 

Laldie is a hair salon that specializes in all things curly hair. They strive to provide their clients with an experience that is warm, welcoming, and grounded in a sense of trust. Per the clients request, Laldie’s visual identity balances a sense of elegance, professionality, and playfulness.   

An essential part of Laldie’s brand identity is their playful and sassy voice. Quips like, “Good Mood, Good Curls, Good Day” and “Calling all Curls,” continue to emphasize a sense of playfulness and personality.

2024  |  Brand Identity  |  Designed with Ivy Fortner 

Laldie is a hair salon that specializes in all things curly hair. They strive to provide their clients with an experience that is warm, welcoming, and grounded in a sense of trust. Per the clients request, Laldie’s visual identity balances a sense of elegance, professionality, and playfulness.   

An essential part of Laldie’s brand identity is their playful and sassy voice. Quips like, “Good Mood, Good Curls, Good Day” and “Calling all Curls,” continue to emphasize a sense of playfulness and personality.