Graphic Design
- Well Played
- Evergreen
- Moving Forward?
- Laldie
- Curiosity & Wonder
- Sonder
- Reflection of Practice
- Native Roots
Photography
About
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Graphic Design
Photography
About
Contact Me
Branding & Visual Identity | 2024
Located in downtown Asheville, Well Played is a board game cafe which serves as a place for friends and family to come together, put down their phones, and connect through friendly competition. Due to the highly successful nature of Well Played's current and playful brand voice, this rebrand is a refresh of their visual identity which focuses on addressing brand memorability, approachability, and excitement.
An integral part of Well Played is their diverse selection of board games, so, Well Played’s new identity is built around a tiling pattern of “building blocks” which are abstract representations of a classic andcontemporary board game. To allow for seamless and infinite tiling, each building block is built on a 4x4 grid system.
In the physical location, the tiling pattern may be used on walls, paper products, merchandise, or any other applications. On menus, larger versions of the building blocks serve as a way for customers to differentiate between the different menus. Additionally, this provides a simple system if more menus are added in the future.